Introduction

This session will develop your use of language for analysing business case studies. You will focus on one particular framework for analysing a business case study, SWOT, and explore the language used in writing a SWOT analysis describing strengths, weaknesses, opportunities and threats, selecting relevant information, organising information into good paragraphs and making points concisely. The contrast between formal and informal language is also addressed.

By the end of this session you should be able to:

• understand the SWOT framework
• use the SWOT framework for analysing a case study
• avoid plagiarising when note taking
• organise and write a business case study analysis using appropriate language for SWOT analysis.