Session 5 Analysing business case studies: SWOT

References

Andrew, N. (2013) TMA 02, submitted to The Open University as part of LB160 assessment.

Boyd, M. (2013) TMA 02, submitted to The Open University as part of LB160 assessment.

Smith, P. (2008) ‘Bike maker prepares to step up a gear: Brompton wants to keep up with the competition without its folding bicycles losing their uniqueness’, The Daily Telegraph, 1 April, p. 11.