Session 5 Analysing business case studies: SWOT
5.8 Writing an effective SWOT analysis
In this section you will look at a text that the business and management student, Michael, has written based on his SWOT analysis of Brompton Bicycle using the information in the Daily Telegraph text. It is his answer to this assignment question:
Use the SWOT framework to analyse the internal and external environment of Brompton Bicycle as described in the case study. Provide recommendations to Brompton Bicycle about future actions they should take for business success.
Wordcount: 500–600 words